PRIVACY POLICY

(LAST UPDATED: 23.09.26)

DEADHAPPY RESPECTS YOUR PRIVACY. THIS POLICY EXPLAINS HOW WE COLLECT, USE AND PROTECT YOUR PERSONAL INFORMATION WHEN YOU VISIT DEADHAPPYWORLD.COM OR DEADHAPPYWORLD.CO.UK, CREATE AN ACCOUNT, CONTACT US OR PLACE AN ORDER.

WHO ARE WE
DEADHAPPY IS A UK BASED CLOTHING BRAND OPERATED BY JORDAN KERSLAKE, TRADING AS DEADHAPPY.
EMAIL: DEADHAPPYCS@OUTLOOK.COM
FOR UK DATA PROTECTION LAW, DEADHAPPY IS THE CONTROLLER OF THE PERSONAL INFORMATION DESCRIBED IN THIS POLICY.

INFORMATION WE COLLECT
DEPENDING ON HOW YOU USE OUR WEBSITE, WE MAY COLLECT:
• CONTACT AND ACCOUNT INFORMATION, INCLUDING YOUR NAME, EMAIL ADDRESS, TELEPHONE NUMBER, DELIVERY ADDRESS, ACCOUNT LOGIN DETAILS AND ORDER HISTORY.
• ORDER INFORMATION, INCLUDING THE PRODUCTS YOU BUY, ORDER NUMBER, DELIVERY DETAILS, RETURNS AND MESSAGES YOU SEND US.
• PAYMENT INFORMATION NEEDED TO PROCESS AN ORDER. PAYMENTS ARE PROCESSED BY STRIPE. WE DO NOT STORE YOUR FULL CARD DETAILS.
• WEBSITE AND DEVICE INFORMATION, SUCH AS YOUR IP ADDRESS, BROWSER, DEVICE, PAGES VIEWED, REFERRAL SOURCE AND COOKIE PREFERENCES.
• COMMUNICATIONS YOU SEND TO OUR CUSTOMER SERVICE EMAIL ADDRESS OR THROUGH OUR WEBSITE.

HOW WE USE YOUR INFORMATION
WE USE YOUR INFORMATION TO:
• PROCESS, DELIVER AND SUPPORT YOUR ORDER, INCLUDING PAYMENT, DELIVERY, RETURNS AND CUSTOMER SERVICE.
• KEEP RECORDS, PREVENT FRAUD AND MEET TAX, ACCOUNTING AND OTHER LEGAL OBLIGATIONS.
• RUN, PROTECT AND IMPROVE OUR WEBSITE, INCLUDING UNDERSTANDING HOW IT IS USED.
• RESPOND TO YOUR QUESTIONS OR REQUESTS.
WE PROCESS YOUR INFORMATION BECAUSE IT IS NECESSARY TO PERFORM OUR CONTRACT WITH YOU, COMPLY WITH LEGAL OBLIGATIONS, PURSUE OUR LEGITIMATE INTERESTS IN RUNNING DEADHAPPY OR WHERE YOU HAVE GIVEN CONSENT.

WHO WE SHARE INFORMATION WITH
WE USE TRUSTED SERVICE PROVIDERS TO OPERATE DEADHAPPY. THESE MAY INCLUDE:
• SQUARESPACE, WHICH HOSTS OUR WEBSITE, CUSTOMER ACCOUNTS AND WEBSITE ANALYTICS;
• STRIPE, WHICH PROCESSES PAYMENTS;
• ROYAL MAIL AND ANY LOCAL DELIVERY PROVIDER USED TO DELIVER ORDERS; AND
• PROVIDERS THAT SUPPORT OUR CUSTOMER SERVICE EMAIL AND BUSINESS OPERATIONS.
THEY PROCESS PERSONAL INFORMATION ONLY AS NEEDED TO PROVIDE THEIR SERVICES OR WHERE THEY HAVE THEIR OWN LEGAL RESPONSIBILITIES, SUCH AS PAYMENT PROCESSING. WE DO NOT SELL YOUR PERSONAL INFORMATION.

INTERNATIONAL TRANSFERS
SOME OF OUR SERVICE PROVIDERS MAY PROCESS INFORMATION OUTSIDE THE UNITED KINGDOM. WHERE THIS HAPPENS, WE USE SAFEGUARDS REQUIRED BY UK DATA PROTECTION LAW, SUCH AS ADEQUACY REGULATIONS OR APPROVED CONTRACTUAL PROTECTIONS.

HOW LONG DO WE KEEP INFORMATION
WE KEEP ORDER, PAYMENT AND TAX RECORDS FOR UP TO SEVEN YEARS AFTER THE RELEVANT FINANCIAL YEAR WHERE REQUIRED FOR ACCOUNTING AND TAX PURPOSES.
WE KEEP ACCOUNT INFORMATION WHILE YOUR ACCOUNT REMAINS ACTIVE AND FOR A REASONABLE PERIOD AFTERWARDS. WE KEEP CUSTOMER SERVICE MESSAGES ONLY FOR AS LONG AS NEEDED TO RESOLVE THE ENQUIRY AND MAINTAIN APPROPRIATE RECORDS. WE DELETE OR ANONYMISE INFORMATION WHEN IT IS NO LONGER NEEDED.

COOKIE AND ANALYTICS
DEADHAPPY USES NECESSARY COOKIES TO RUN THE WEBSITE, SHOPPING BASKET, CHECKOUT, CUSTOMER ACCOUNT AND SECURITY FEATURES.
WE USE SQUARESPACE ANALYTICS TO UNDERSTAND HOW OUR WEBSITE IS USED.
WHERE CONSENT IS REQUIRED FOR NON ESSENTIAL COOKIES, WE WILL ASK FOR IT THROUGH OUR COOKIE BANNER. YOU CAN CHANGE YOUR PREFERENCES AT ANY TIME THROUGH THE COOKIE PREFERENCES BANNER. BLOCKING SOME COOKIES MAY AFFECT HOW THE SITE WORKS.

MARKETING
DEADHAPPY DOES NOT CURRENTLY OPERATE A NEWSLETTER. IF WE INTRODUCE MARKETING EMAILS IN FUTURE, WE WILL ONLY SEND THEM WHERE YOU HAVE CHOSEN TO RECEIVE THEM OR WHERE OTHERWISE PERMITTED BY LAW. YOU WILL ALWAYS BE ABLE TO UNSUBSCRIBE.

YOUR RIGHTS
SUBJECT TO UK DATA PROTECTION LAW, YOU MAY HAVE THE RIGHT TO:
• ASK FOR ACCESS TO THE PERSONAL INFORMATION WE HOLD ABOUT YOU;
• ASK US TO CORRECT INACCURATE OR INCOMPLETE INFORMATION;
• ASK US TO ERASE YOUR INFORMATION IN CERTAIN CIRCUMSTANCES;
• ASK US TO RESTRICT HOW WE USE YOUR INFORMATION IN CERTAIN CIRCUMSTANCES;
• OBJECT TO PROCESSING BASED ON LEGITIMATE INTERESTS OR DIRECT MARKETING; AND
• ASK FOR A PORTABLE COPY OF INFORMATION YOU PROVIDED TO US WHERE APPLICABLE.
TO EXERCISE ANY OF THESE RIGHTS, EMAIL DEADHAPPYCS@OUTLOOK.COM. WE MAY NEED TO VERIFY YOUR IDENTITY BEFORE ACTING ON YOUR REQUEST.
YOU ALSO HAVE THE RIGHT TO COMPLAIN TO THE INFORMATION COMMISSIONERS OFFICE (ICO) AT ICO.ORG.UK.

CHANGES TO THIS POLICY
WE MAY UPDATE THIS POLICY FROM TIME TO TIME. THE LATEST VERSION WILL ALWAYS APPEAR ON THIS PAGE WITH ITS UPDATED DATE.

CONTACT US
IF YOU HAVE ANY QUESTIONS ABOUT THIS PRIVACY POLICY, PLEASE CONTACT US AT:
EMAIL: DEADHAPPYCS@OUTLOOK.COM